Build-A-Bear Workshop 2012 Annual Report Download - page 5

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1
Letter to shareholders
Dear Shareholders,
I
n our 2012 fiscal year, we made significant progress on
the strategic priorities which were developed by our senior
management team and are supported by our Board of Directors.
Although our final financial results fell short of our expectations,
I believe that we will look back on 2012 as a pivotal point towards
creating sustainable increased value for our shareholders as we
see our strategic initiatives take hold and start to gain traction.
It is clear to me that our associates worldwide are highly engaged
in our business, take great pride in working for our Company and
above all, have the skill and talent to return Build-A-Bear Workshop®
to the high productivity and profit levels that are vital to our
long-term success.
Let me review our results and accomplishments
of the past year and most importantly, what
we are planning for our future.
The company was named to the
FORTUNE 100 Best Companies
to Work For® list for the fifth
year in a row in 2013.