Build-A-Bear Workshop 2012 Annual Report Download - page 4

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It is only fitting that a heart has become a symbol for our business. We offered
hearts for our animals the day we opened our first store. But it was one dedicated
associate who elevated the process and interaction that has helped make our
concept truly unique. During the “heart ceremony,” Guests warm a heart in their
hands, kiss both sides, then tuck it inside the stuffed animal with a special wish.
Today, this ceremony remains one of our Guests’ favorite steps in our bear-making
process. Our Guests and associates continue to contribute innovative ideas and feed
the heart and passion that it takes to build a promising future for our company.
Love is the
stuff inside®