Build-A-Bear Workshop 2012 Annual Report Download - page 3

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1+1 = 10 Our partnerships demonstrate our belief
that 1+1 = 10. That means that it has to be a win for
us, a win for our partners and the biggest WOW for
our Guests. In 2012, we celebrated our fourth promotion
of McDonald’s HAPPY MEAL® toys. We also partnered
with some of the most popular brands in fashion and
entertainment like Hello Kitty®
, Twinkle Toes® and
Hot Lights® by SKECHERS®
, The Avengers by Marvel
and pop singer, Cody Simpson, all relevant to our
target tween-aged Guests.
CONNECTING WITH OUR GUESTS We’ve brought
the same qualities that parents value and kids love about a
Build-A-Bear Workshop store into the digital space to create
a completely modern way to play. With over 2.4 million
fans on Facebook, nearly 40,000 followers on Twitter,
over 1.2 million downloads of the Build-A-Bear® mobile
app and over 30,000 cards sent on Red Stamp, Build-A-Bear
Workshop has a very strong social media presence.
IT TAKES A VILLAGE Building on our tradition of
listening to our Guests, we enlisted some very special
friends to help with our new store design — our
Cub Advisors. This group of children and their parents
worked closely with our team, testing the new stations
and providing suggestions to help perfect the working
model of the design and experience.
Fluff
Me
Name
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Dress
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