Build-A-Bear Workshop 2012 Annual Report Download - page 2

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Build-A-Bear Workshop is synonymous with fun, creativity and self-expression, and we are
the leader in experiential retail. In 2012, we opened six newly imagined stores that feature
a bold new design. The heightened experience in these stores merges our hands-on
bear-making experience with modern technology — central to how today’s generation of kids
play. We have seen strong Guest response, and sales have exceeded expectations in these
stores. In 2013, we plan to open approximately 25 additional locations in this new format.
Choose
Me
Love
Me
Hear
Me
Stuff
Me
The h e a rt of our business
remains the same