Blizzard 2009 Annual Report Download - page 71

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59
GeographicinformationfortheyearsendedDecember31,2009,2008,and2007isbasedonthe
locationofthesellingentity.Netrevenuesfromexternalcustomersbygeographicareaswereasfollows
(amountsinmillions):
Fortheyearsended
December31,
2009
2008
2007
NorthAmerica................................................................
$2,217
$1,494
$620
Europe..........................................................................................
1,798
1,288
555
AsiaPacific..................................................................................
263
227
164
Totalgeographicareanetrevenues................................
4,278
3,009
1,339
Other*..........................................................................................
1
17
10
Totalconsolidatednetrevenues...................................................
$4,279
$3,026
$1,349
Netrevenuesbyplatformwereasfollows(amountsinmillions):
Fortheyearsended
December31,
2009
2008
2007
MMORPG................................................................
$1,248
$1,152
$1,024
Console.....................................................................................
2,199
1,294
156
Handheld..................................................................................
244
237
65
PCandother................................................................
164
99
94
Totalplatformsrevenues..............................................................
3,855
2,782
1,339
Distribution..................................................................................
423
227
—
Other*...........................................................................................
1
17
10
Totalconsolidatednetrevenues...................................................
$4,279
$3,026
$1,349
* OtherrepresentsNonCoreactivities,whicharelegacyVivendiGames’divisionsor
businessunitsthatwehaveexited,divestedorwounddownaspartofour
restructuringandintegrationeffortsasaresultoftheBusinessCombination.Priorto
July1,2009,NonCoreactivitiesweremanagedasastandaloneoperatingsegment;
however,inlightoftheminimalactivitiesandinsignificanceofNonCoreactivities,
asofthatdateweceasedtheirmanagementasaseparateoperatingsegmentand
consequentlywearenolongerprovidingseparateoperatingsegmentdisclosureand
havereclassifiedourpriorperiods’segmentpresentationsothatitconformstothe
currentperiod’spresentation.
See“ConcentrationofCreditRisk”inNote2ofthenotestoconsolidatedfinancialstatementsfor
informationregardingsignificantcustomers.
 