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56
12.IntangibleAssets,Net
Intangibleassets,netconsistofthefollowing(amountsinmillions):
AtDecember31,2009
Estimated
useful
lives
Gross
carrying
amount
Accumulated
amortization
Impairment
charge
Netcarrying
amount
Acquireddefinitelivedintangibleassets:
Licenseagreements..............................................
310years
$209
$(77)
$(24)
$108
Developedsoftware..............................................
12years
288
(288)
—
—
Gameengines.......................................................
25years
134
(94)
(12)
28
Internallydevelopedfranchises............................
11
12years
1,124
(278)
(373)
473
Favorableleases....................................................
14years
5
(4)
—
1
Distributionagreements........................................
4years
18
(10)
—
8
Otherintangibles..................................................
02years
5
(5)
—
—
Acquiredindefinitelivedintangibleassets:
Activisiontrademark............................................
Indefinite
386
—
—
386
Acquiredtradenames...........................................
Indefinite
47
—
—
47
Total.........................................................................
$2,216
$(756)
$(409)
$1,051
AtDecember31,2008
Estimated
useful
lives
Gross
carrying
amount
Accumulated
amortization
Impairment
charge
(SeeNote8)
Net
carrying
amount
Acquireddefinitelivedintangibleassets:
Licenseagreements..............................................
310years
$207
$(34)
$—
$173
Developedsoftware..............................................
12years
286
(272)
—
14
Gameengines.......................................................
25years
134
(42)
—
92
Internallydevelopedfranchises............................
11
12years
1,124
(123)
—
1,001
Favorableleases....................................................
14years
5
(1)
—
4
Distributionagreements........................................
4years
17
(5)
—
12
Otherintangibles..................................................
02years
5
(4)
—
1
Acquiredindefinitelivedintangibleassets:
Activisiontrademark............................................
Indefinite
386
—
—
386
Acquiredtradenames...........................................
Indefinite
52
—
(5)
47
Total.........................................................................
$2,216
$(481)
$(5)
$1,730
Amortizationexpenseofintangibleassetswas$271million,$306million,and$4millionforthe
yearsendedDecember31,2009,2008,and2007,respectively.