Blizzard 2009 Annual Report Download - page 21
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• Thedecreaseinnetrevenuesnotedabove;and
• IncrementalinvestmentsmadebyBlizzardforcustomerserviceandforproductdevelopment
forthesequeltoStarCraft,thenextWorldofWarcraftexpansionpack,andforenhancing
Battle.net.
FortheyearendedDecember31,2008,operatingincomefromtheBlizzardsegmentincreasedas
comparedto2007mainlyasaresultofthesuccessfulreleaseofthesecondexpansionpackofWorldof
Warcraft:WrathoftheLichKinginNovember2008.
SupplementalProFormaOperatingSegmentResults
TheconsummationoftheBusinessCombinationhasresultedinthebusinessesoperatedby
Activision,Inc.priortotheBusinessCombinationbeingincludedfromthedateoftheBusiness
Combination(i.e.fromJuly9,2008onwards),butnotforpriorperiods.Therefore,forcomparability
purposes,wecombinedActivision,Inc.’sfinancialinformationwithActivisionBlizzard’sreported
financialinformationinthefollowingtabletocreateproformaActivisionBlizzardfinancialinformation
fortheyearsendedDecember31,2008and2007.Thisproformainformationisforinformationalpurposes
onlyanddoesnotreflectanyoperatingefficienciesorinefficiencieswhichmayhaveresultedfromthe
BusinessCombinationandthereforeisnotnecessarilyindicativeofresultsthatwouldhavebeenachieved
hadthebusinessbeencombinedduringtheyearspresented.Wehaveincludedareconciliationbetweenthe
reportedconsolidatedandsegmentfinancialinformationtotheproformaconsolidatedandsegment
financialinformation.SeeNote14oftheNotestoConsolidatedFinancialStatementsforfurtherdetailsof
oursegmentpresentation.