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89
ACTIVISIONBLIZZARD,INC.ANDSUBSIDIARIES
FortheYearsEndedDecember31,2009and2008
GAAPtoNonGAAPReconciliations
SegmentInformationComparableBasisNetRevenues(Amountsinmillions)
Segments/
YearendedDecember31,2009
Activision(i) Blizzard(ii) Distribution(iii) Core(iv) ConsolidatedTotal
Segmentnetrevenues 3,156$ 1,196$ 423$ 4,775$ 4,775$
ReconciliationtoGAAPconsolidatednetrevenues
Neteffectfromdeferralofnetrevenues (497)
Other(v) 1
Consolidatednetrevenues(GAAP) 4,279$
NonGAAPComparableBasisSegmentNetRevenues 3,156$ 1,196$ 423$ 4,775$
Segments/
YearendedDecember31,2008
Activision(i) Blizzard(ii) Distribution(iii) Core(iv) ConsolidatedTotal
Segmentnetrevenues(VGJan1Dec31,ActivisionJuly10Dec31) 2,152$ 1,343$ 227$ 3,722$ 3,722$
ReconciliationtoGAAPconsolidatednetrevenues
Neteffectfromdeferralofnetrevenues (713)
Other(v) 17
Consolidatednetrevenues(GAAP) 3,026$
ComparablePresentationAdjustments:
IncludingActivision,Inc.priorperiodfromJuly1toJuly9,2008
Segmentnetrevenues 35  18 53
IncludingActivision,Inc.priorperiodsforthesixmonthsendedJune30,2008
Segmentnetrevenues 1,092  165 1,257
NonGAAPComparableBasisSegmentNetRevenues 3,279$ 1,343$ 410$ 5,032$
ChangeinComparableBasisYearEndedDecember31,2009vs.2008 5%
(i)ActivisionPublishing(“Activision”)publishesinteractiveentertainmentsoftwareandperipherals,whichincludestheActivisionbusinessconductedbyActivision,Inc.priorto
thebusinesscombinationandcertainstudios,assets,andtitlespreviouslyincludedinVivendiGames’“SierraEntertainment”operatingsegmentpriortothebusiness
combination.
(ii)BlizzardBlizzardEntertainment,Inc.anditssubsidiaries("Blizzard")publishestraditionalgamesandonlinesubscriptionbasedgamesintheMMORPGcategory.
(iii)ActivisionBlizzardDistribution("Distribution")distributesinteractiveentertainmentsoftwareandhardwareproducts.
(iv)Activision,BlizzardandDistributionarereferredtocollectivelyasActivisionBlizzardInc.’scoreoperations(“Core”).
(v)OtherrepresentsNonCoreactivities,whicharehandledbycertainfunctionaldepartmentsofourActivisionsegmentandareinsignificanttoActivisionBlizzard'sfinancial
conditionandresultsofoperations.PriortoJuly1,2009,weoperatedafourthoperatingsegment,NonCore,whichrepresentedlegacyVivendiGames'divisionsorbusiness
unitsthatthecompanyhadexited,divested,orwounddownaspartofourrestructuringandintegrationeffortsasaresultoftheBusinessCombination.AsofJuly1,2009,inlight
ofthedecreasingsignificanceofNonCoreactivities,weceasedthemanagementofNonCoreasaseparateoperatingsegmentandconsequentlywearenolongerproviding
separateoperatingsegmentdisclosurewithrespecttoNonCoreandhavereclassifiedourpriorperiod'ssegmentpresentationsothatitconformstothecurrentperiod's
presentation.