Barclays 2014 Annual Report Download - page 213
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barclays.com/annualreport Barclays PLC Annual Report 2014 I 211
Risk performance
Conduct and reputation risk
Analysis of conduct and reputation risk
Conduct Risk is the risk that detriment is caused to our
customers, clients, counterparties or Barclays because of
inappropriate judgement in the execution of our
business activities.
Reputation Risk is the risk of damage to Barclays’ brand
arising from any association, action or inaction which is
perceived by stakeholders to be inappropriate or
unethical.
This section details Barclays’ conduct and reputation
risk profile and provides information on the key 2014
risk events and risk mitigation actions Barclays has taken.
These risks were deemed Principal Risks in 2013 to
increase management focus and strengthen governance.
5.3/10 on the Conduct Reputation
Balanced Scorecard Measure
Driven by:
Q Focussing on conduct and reputation to ensure we provide
suitable products and services for customers and clients
Q Embedding conduct risk in our strategy setting and decision
making processes
Q Improving our focus on customer outcomes and putting
customers and market integrity at the heart of our business
Q Learning lessons from the past and attempting to improve
management of conduct risk in the future
Risk review
The Strategic Report Financial review Financial statements Shareholder information
Risk review
Governance