Barclays 2011 Annual Report Download - page 165

Note
a EOS figure excludes Absa and Barclays Capital for 2011 as surveys conducted in 2010 in Absa and Barclays Capital were designed to span a two-year cycle. Taking their 2010 survey
findings into account, the group-wide rate for 2011 is 82%.
Citizenship KPIs
Definition Why is it important to the business and management
Gross new lending to UK households and businesses
Defined as lending to UK households and
businesses with UK based activities.
We have a clear sense of our business purpose – to help individuals,
businesses and economies progress and grow. We clearly
demonstrated this in 2011 by delivering £45.0bn gross new lending
to UK households and businesses. We exceeded Project Merlin targets
by 13% in providing £43.6bn to UK businesses, including £14.7bn to
SMEs. We also supported 10,000 first time buyers and the formation
of over 100,000 new businesses.
11 – £45.0bn
10 – £43.5bn
09 – £35.0bn
Global investment in our communities
Defined as Barclays total contribution
to supporting the communities where
we operate.
The success and competitiveness of a business and the extent to
which it contributes to and is integrated in the communities in which
it operates are closely related. We are committed to maintaining
investment in our communities for the long-term both in good times
and in bad. This performance metric demonstrates the consistency of
our commitment over time.
11 – £63.5m
10 – £55.3m
09 – £54.9m
Colleagues involved in volunteering, regular giving and fundraising initiatives
Defined as the total number of Barclays
employees taking part in volunteering,
giving or fundraising activities.
Barclays community investment programme aims to engage and
support colleagues around the world to get involved with our main
partnerships, as well as the local causes they care about. Harnessing
their energy, time and skills delivers real benefit to local communities, to
their own personal development and to their engagement with Barclays.
11 – 73,000
10 – 62,000
09 – 58,000
Group Employee Opinion Survey (EOS)a – Proud to be Barclays
EOS are used across the organisation
to understand our employees’ views and
prioritise management actions in order to
meet employee needs. This KPI is a calibration
of different survey scores across Barclays for
a question measuring sense of pride in being
associated with or working for Barclays.
The average scores for each year are given.
Understanding levels of employee engagement and sense of
commitment to Barclays is important as there is a strong correlation
between these factors and our employees’ commitment to serving
the needs of our customers and clients.
11 – 81%
10 – 83%
09 – 81%
Percentage of senior managers who are female
The number of female colleagues who are
working across all Barclays businesses at
the senior management level as a percentage
of the total senior manager population.
Diversity is important to Barclays as we believe that only through access
to the most diverse pool of talent will we recruit and retain the most
talented individuals to serve our customers and clients.
11 – 22%
10 – 24%
09 – 24%
Barclays PLC Annual Report 2011 www.barclays.com/annualreport 163
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