Bank of Montreal 1999 Annual Report Download - page 8
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Personal and Commercial Client Group
At Bank of Montreal we are meeting the challenge of delivering high-
quality, multi-channel banking services head-on. To meet and exceed the
constantly evolving needs of our customers we have adopted a strategy
based on “Selectivity and Focus, Convenience and Innovation.”
“BankofMontrealgavemethe“
opportunity to keep pushing so that
growth would happen. They put
the ladder in front of me.”
When Geneviève Trudel, president
and owner of Santrel International,
asked her financial institution to
help expand her small business they
said opportunity and her vision
weren’t reason enough. So, two years
ago she turned to Bank of Montreal.
The Bank’s timely support and
financing have helped her Montreal
-
based company expand its line of
aloe-based first aid gels and creams
and food supplements into Europe
and Latin America. Trudel has
seen sales grow from $700,000 in
1995 to nearly $2 million this year.
and Innovation
Selectivity, Convenience
6Bank of Montreal Group of Companies 1999 Annual Report