Bank of Montreal 1999 Annual Report Download - page 4
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I have an enduring memory that I’d like to share with
you. What makes this memory so enduring is that it still
has the power to inspire a vision
—
our vision, in fact,
for the 21st century.
Tony Comper
Chairman and
Chief Executive Officer
To the Owners of Bank of Montreal
2
is Back
“My Bank”
Every day during my early teen years, riding
the bus to and from high school, I would find
myself fixing upon the ads for “my bank,” Bank
of Montreal. Variations on those ads were a
constant in my life for many years, and when the
day came to find myself a part-time job,
guess
where I filled out my first application.
Once I was part of it, “my bank” came to have
an even more special meaning for me. Then as
now, truth be told, I was drawn to the emotion-
ally charged and socially useful business of
helping people manage their finances.
What those “my bank” ads evoked for a young
and idealistic part-time banker was a truly
distinctive organization with a very close and
strong relationship with its customers: a bank
so helpful and respected —and indeed admired
—that employees and customers loved it and
vieweditastheirown;abankthatwasaninvolved
and positive force in the community.