BMW 2009 Annual Report Download - page 231

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55
Topic four Efficient capital
Then why don’t you just leave financing the leasing business to
others?
Mr. Eichiner
Because the sales financing business is an essential
component in our value chain. Nowadays every other
new car sold by the BMW Group is financed by us. That
is a fact. But it also means that companies who are un-
able to offer their customers attractive financing will
lose those customers. During the crisis we saw many
market players withdrawing from the leasing and
financing business. We were successful in filling that
gap, thanks to the flexibility of our financial services
business.