BMW 2009 Annual Report Download - page 229
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53
Topic four Efficient capital
“ In a crisis, you can either hope for it to pass quickly,
or you can respond swiftly and deliberately – which
is what we did.”
Friedrich Eichiner left
Friedrich Eichiner, 54, joined the BMW Group in 1987. After holding a series of
executive positions in logistics, sales development and corporate planning, he
was appointed to the Board of Management, where he was initially responsible
for Corporate and Brand Development. In December 2008 – in the midst of the
financial crisis – he assumed responsibility for the Finance Division.
Erich Ebner von Eschenbach right
Erich Ebner von Eschenbach, 48, performed various management functions for
HypoVereinsbank and was Chief Financial Officer of two software com panies,
before becoming head of the BMW Group Treasury in October 2006.