BMW 2009 Annual Report Download - page 209

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Topic two India
“The challenges India faces are quite staggering,” he says.
“But then, so is the progress being made.”
And so it is only natural that the country is also seeing
the emergence of a steadily growing class of successful
professionals – who are, of course, potential BMW cus-
tomers. Kapur and his staff typically do business with
entrepreneurs, lawyers, managers and doctors – hard-
working,
global-minded, brand-conscious and discrimin-
ating individuals. “All of these people travel a great deal.
They’ve been around the world and they know what a
good car is – so naturally they want to drive one at home.”
Almost all of them work in their BMW while a chauffeur
drives them where they need to go. The first question
Kapur’s clients ask is “not about the price, but about
how comfortable and well-equipped the interior is.”
Like all of
the 16 BMW dealerships in India Kapur offers
his customers a fully equipped service garage – with the
company’s head office in Munich on standby, a round-
the-clock emergency service, a private breakdown ser-
vice and expert mechanics, who are sent to the Chennai
plant’s training centre for regular training. All of these
services are still totally new to the emerging Indian auto-
mobile market. But they go a long way towards explaining
BMW’s success in the region.
Name Yadur Kapur, 39
Location New Delhi
Dealer since 2007
Staff 100