Anthem Blue Cross 2009 Annual Report Download - page 23

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WELLPOINT, INC. 21
CARE COMPARISON Making informed health care decisions are keys to improving well-being,
decreasing costs and increasing access to affordable, quality health care. Care Comparison is an
industry-leading e-tool that is giving members across the country vital information on costs and
quality. This information is helping members make informed decisions about their health care based
on knowing how much they will spend out-of-pocket for certain medical procedures, along with quality
measures at contracted providers. And they can compare the costs and quality for different providers,
helping them make the most informed decision.
Through Care Comparison,
members have a simplified
approach to understanding
true, out-of-pocket costs for
35 hospital-based procedures.
PATIENT-CENTERED
MEDICAL HOME Stronger
relationships with physicians
help more individuals focus
on prevention, better manage
chronic conditions, and receive
appropriate follow-up care.
Innovative patient-centered
medical home initiatives enable
members to access comprehen-
sive, coordinated care through
a personal health care team. An
enhanced payment model supports
more personalized care from
physicians, while providing better
access to a care team that helps
them navigate the health care
system in the local community.