Anthem Blue Cross 2009 Annual Report Download - page 15

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Putting chronically ill members
first is a priority for associate
Laurie Amirpoor, who was
instrumental in developing
value based benefits.
80
60
40
20
0
DCBA E
Total Index Points
CLIENT HEALTH INDEX
Feedback from some of our
largest customers led to the
creation of the Client Health
Index. A natural evolution from
WellPoint’s Member Health
Index, CHI provides a method
to calculate the health of mem-
bers at an employer-specific
level by looking at 20 different
measures in three areas:
Screening and Prevention, Care
Management, and Worksite
Environment. CHI is designed to
allow employers to track health
over time and assist in identify-
ing opportunities to improve
their employees’ health.
VALUE BASED BENEFIT DESIGN We’re helping thousands of members with chronic diseases in
programs nationwide afford health care by waiving drug co-pays and providing free access to important
home tests, such as blood glucose monitors. Reduced costs, educational materials and important
outreach by health educators and pharmacist consultations have helped members change their behaviors
and improve their health. We’ve created value based benefit designs that focus on improving members’
health and creating savings for both the member and the employer. Our affiliated health plans will begin
to offer value based benefit designs to fully insured customers in 2010.