Anthem Blue Cross 2003 Annual Report Download - page 26

Download and view the complete annual report

Please find page 26 of the 2003 Anthem Blue Cross annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 36

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36

page 24 ANTHEM, INC.
a time for leadership
Vaccinations and health screenings remained an important part of our community outreach. In
Kentucky, Anthem supported a flu shot awareness program that significantly increased the number
of area residents who received free immunizations. Our ongoing support of the Central Ohio
Diabetes Association has helped screen more than 17,000 residents for diabetes. These efforts have
targeted high-risk populations, including African-Americans, Hispanics, Asians and Somalians.
Recognizing the importance of diversity in our communities, Anthem is sponsoring the
Diversity Leadership Academy of Greater Indianapolis. This program—only the second of its kind in
the nation—incorporates unique leadership development and training that helps community leaders
cultivate more effective ways to address the challenges and opportunities of a highly diverse population
within their organizations as well as in the Indianapolis community.
We also continued to respond to the various health and human service needs in our communities
through United Way and its organizations. In 2003, we once again conducted dozens of local
campaigns throughout our nine states. As a result, Anthem and its associates contributed more than
$4.2 million to local United Way organizations and their affiliated agencies.
“We knew that in 2002, the number of people
getting flu shots was down and deaths from
the flu were up. We identified the need for
a community education campaign. Anthem
partnered with us and provided the backing
we needed to make it work.”
Rebecca Thomas Ford
Executive Director
Partners for a Healthy Louisville