Anthem Blue Cross 2003 Annual Report Download - page 19

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ANTHEM, INC. page 17
Other online service capabilities are making it easier for customers to administer employee
benefits, enroll new members and reduce the paperwork involved in providing their employees with
comprehensive health benefits. Insurance brokers benefit from online quotes and applications, which
have dramatically cut the time needed to enroll a new employer group. Members can readily see
details of their benefits and claims and conveniently order Anthem membership cards.
Through innovation, we’re also improving service to physicians and hospitals by eliminating
paperwork and simplifying access to patient eligibility and benefit information, claims payment
status, hospital admission information and precertification. An innovative program in Maine—the
Integrated Provider Operating Model—is aimed at ensuring that hospitals’ questions are answered
more quickly and claims are processed more efficiently.
In Virginia, our Point of Care program handled more than 2.7 million electronic transactions
from physicians’ offices in 2003, up from 2 million in 2002. This year, we began offering secure
online self-service tools for physicians, hospitals and other health care professionals in Kentucky and
Indiana and will soon make similar services available in Ohio. Anthem Prescription Management—
our pharmacy benefit management company—now offers physicians easy access to its drug formulary
from their hand-held personal computers or desktop computers, giving them another convenient
way to help improve the quality, safety and cost of health care for Anthem members.
This program is a home run.”
“Scott Bullock
President, MaineGeneral Health,
on the Integrated Provider Operating Model
a time for innovation