Alaska Airlines and Horizon Air 2014 Annual Report Download - page 94

Interline agreements allow airlines to jointly offer a competitive, single-fare itinerary to customers
traveling via multiple carriers to a final destination. An interline itinerary offered by one airline may not
necessarily be offered by the other, and the fares collected from passengers are prorated and
distributed to interline partners according to preexisting agreements between the carriers. Frequent
Flier, Codeshare, and Interline agreements help increase our traffic and revenue by providing more route
choices to customers.
We have marketing alliances with a number of airlines that provide frequent flier and codesharing
opportunities. Alliances are an important part of our strategy and enhance our revenues by:
‰offering our customers more travel destinations and better mileage credit/redemption
opportunities, including elite qualifying miles on all of our major U.S. and international airline
partners;
‰giving our Mileage Plan™ program a competitive advantage because of our partnership with
carriers from two of the three major global alliances (Oneworld and SkyTeam);
‰giving us access to more connecting traffic from other airlines; and
‰providing members of our alliance partners’ frequent flier programs an opportunity to travel on
Alaska and its regional affiliates while earning mileage credit in our partners’ programs.
Most of our codeshare relationships are free-sale codeshares, where the marketing carrier sells seats
on the operating carrier’s flights from the operating carrier’s inventory, but takes no inventory risk. Our
marketing agreements have various termination dates, and at any time, one or more may be in the
process of renegotiation.
The comprehensive summary of alliances with other airlines is as follows:
Frequent
Flier
Agreement
Codeshare –
Alaska Flight # on
Flights Operated by
Other Airline
Codeshare –
Other Airline Flight #
on Flights Operated by
Alaska /Horizon /SkyWest
Major U.S. or International Airlines
Aeromexico Yes No Yes
American Airlines/Envoy Yes Yes Yes
Air France Yes No Yes
British Airways Yes No No
Cathay Pacific Airways Yes No Yes
Delta Air Lines(a) Yes Yes Yes
Emirates Yes No No
KLM Yes No Yes
Korean Air Yes No Yes
LAN S.A. Yes No Yes
Fiji Airways(b) Yes No Yes
Qantas Yes No Yes
Regional Airlines
SkyWest(b) No Yes No
Era Alaska Yes Yes No
PenAir(b) Yes Yes No
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