Alaska Airlines and Horizon Air 2014 Annual Report Download - page 113
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PERFORMANCE GRAPH
The following graph compares our cumulative total stockholder return since December 31, 2009 with
the S&P 500 Index and the Dow Jones U.S. Airlines Index. The graph assumes that the value of the
investment in our common stock and each index (including reinvestment of dividends) was $100 on
December 31, 2009.
Alaska Air Group
Period Ending
Dow Jones US Airlines S&P 500
12/31/09 12/31/10 12/31/11 12/31/12 12/31/13 12/31/14
0
100
200
300
400
Index Value
500
600
700
800
Comparison of 5 year Cumulative Total Return
29
ŠForm 10-K