Alaska Airlines and Horizon Air 2014 Annual Report Download - page 6

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our incredible frontline folks are matched by a highly talented group of leaders. I am
regularly amazed by their heart and their ability to make positive changes.
And whether it’s on a football field or
off, our other CFO (our chief football
officer) reminds us that champions
never rest. We are undertaking several
key initiatives to keep our airline strong.
These initiatives include rolling out
Alaska Beyond (our new inflight
experience), developing new technology
to make travel more hassle-free, improving customer service, and continuing to run a
safe, reliable and on-time operation.
We’re excited about the future, and our entire team is completely focused on
achieving our plan so that we can continue to deliver strong results in the years to
come.
Thank you for supporting and investing in Alaska Air Group.
Sincerely,
Brad Tilden
Chairman and Chief Executive Officer