Alaska Airlines and Horizon Air 2014 Annual Report Download - page 132
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OPERATING REVENUES
Total operating revenues increased $499 million, or 11%, during 2013 compared to the same period in
2012. The changes are summarized in the following table:
Twelve Months Ended December 31,
(in millions) 2013 2012 % Change
Passenger
Mainline $ 3,490 $ 3,284 6
Regional 777 746 4
Total passenger revenue $ 4,267 $ 4,030 6
Freight and mail 113 111 2
Other - net 584 516 13
Special mileage plan revenue 192 –NM
Total operating revenues $ 5,156 $ 4,657 11
NM - Not meaningful
Passenger Revenue – Mainline
Mainline passenger revenue for 2013 increased by 6% on a 7.9% increase in capacity and a 1.5%
increase in PRASM compared to 2012. The increase in capacity was driven by new routes added in
2013 and larger aircraft. The decrease in PRASM was driven by a 0.9% decrease in ticket yield and a
0.5 point decrease in load factor compared to the prior year. Increased competition in the state of
Alaska and along the west coast put downward pressures on yield and load factor.
Passenger Revenue – Regional
Regional passenger revenue increased by $31 million, or 4%, compared to 2012 on a 0.4% increase in
capacity and 3.7% increase in PRASM compared to 2012. The increase in PRASM was due to a 1.4%
increase in ticket yield coupled with a 1.8 point increase in load factor compared to the prior year. The
increase in regional revenues is due to better matching the right aircraft with the right market to avoid
over-supply of capacity and maintaining yields and load factors.
Freight and Mail
Freight and mail revenue increased $2 million, or 2%, primarily due to increased freight volumes.
Other – Net
Other–net revenue increased $68 million, or 13%, from 2012. This is primarily due to an increase in our
Mileage Plan™ revenues of $47 million or 22%, as a result of a higher rate per mile sold to Bank of
America Corporation (BAC) under our new affinity card program and growth in the Mileage Plan™
program. Additionally, bag fees increased by 7.8%, and change fees increased by 7.3%, due to
increases in the number of passengers.
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