Airbus 2013 Annual Report Download - page 33

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STRATEGY —
We build a portfolio of strong divisions
We focus on our Aeronautics business (civil and military) and Space
We leverage the strength of the Airbus Commercial business to benet
the entire group
We consolidate the bulk of our Defence and Space business into one division
We keep our Helicopter business as a separate division due to its technical
and market specicities
Consequently, we rename and rebrand EADS “Airbus Group”, a worldwide
recognised brand
STRATEGIC IMPLICATIONS
Airbus Group has seen remarkable growth over the past years. While all Divisions have expanded, the global civil
aviation business has seen the biggest growth. Today most of Airbus Group’s business is related to aeronautics,
comes from outside Europe and is commercial.
OUR DNA
WE MAKE THINGS FLY
We are first and foremost
an aeronautics group.
OUTSIDE EUROPE
The bulk of the Group's
2013 revenues come from
outside Europe.
2013 CIVIL REVENUES
The Group is largely
a commercial company.
85%
36%
20%
15%
64% 80%
Aeronautics
Non-aeronautics
Outside Europe
Europe
Commercial
Defence
ENHANCING GLOBAL COMPETITIVENESS — ANNUAL REVIEW 2013
31