Airbus 2013 Annual Report Download - page 16

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n many ways 2013 was a pivotal year for
Airbus Group. What were the most important
developments?
Yes, it was quite some year. But for me two big developments
stand out.
Firstly, the overhaul to our governance and shareholding
structure, which paved the way for today’s performance-driven
company. It means we are fully focused on delivering continued
protable growth that benets all our stakeholders in the coming
years. I should mention here the valuable contribution of our
Board of Directors, which is surely second to none in terms of
their experience, global mindset and nancial expertise.
The second major development was the Group’s new strategy.
Following the in-depth review completed in 2013, we dened
new strategic objectives that reect the changing market
dynamics. We clearly recognise that our core strength is in
aeronautics and embrace the strong growth momentum in the
commercial business. At the same time, through the creation of
Airbus Defence and Space we are enhancing our
competitiveness within the more constrained governmental
sectors. This Division will emerge stronger as a result of the
ongoing restructuring efforts, I’m convinced of that.
Tom Enders
Chief Executive Ofcer
“THERE WERE
A NUMBER OF
OPERATIONAL
ACHIEVEMENTS
IN 2013.”
— CHIEF EXECUTIVE OFFICER’S INTERVIEW
ANNUAL REVIEW 2013 — DRIVING OUR DEVELOPMENT
14