Airbus 2013 Annual Report Download - page 32

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— STRATEGY
Strengthen market position and protability while remaining a leader
in Commercial Aeronautics
Preserve leading position in European Defence and Space and Government markets
Exploit incremental innovation potential within product programmes,
while preparing next-generation breakthroughs
Focus on protability, value creation, and market position – no need to chase
growth at any cost; actively manage portfolio
Adapt to a more global world and move closer to international markets
Focus services on and around platforms
Strengthen value chain position
STRATEGY
STRATEGIC PRIORITIES FOR THE GROUP
Airbus Group’s strategy is to focus on Commercial Leadership,
Defence and Space Optimisation and Value Creation.
Following a strategy review conducted in 2013, Airbus Group has
elaborated a set of strategic priorities for the Group which dene
the way ahead for the years to come.
ANNUAL REVIEW 2013 — ENHANCING GLOBAL COMPETITIVENESS
30