Adobe 2007 Annual Report Download - page 7

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to redefine the Web experience by offering the most feature-rich, market-leading solutions for Website design and
development with our Dreamweaver and Flash offerings. In illustration, we will continue to innovate and develop new
capabilities which we believe will preserve our Illustrator product as a leading graphics creation solution.
We plan to continue to work on enhancements for our Photoshop and Photoshop Extended product offerings to meet the
evolving needs of professional photographers, creative professional customers (including graphic designers, Web designers,
and video producers), imaging enthusiasts and users in new markets such as engineering and medical imaging to drive
upgrades and new user adoption. We also plan to add new capabilities to Adobe Photoshop Lightroom, our digital
photography workflow tool for professional photographers. In addition, we continue to believe many customers will license
the Photoshop product capabilities via our Creative Suite products as opposed to licensing the stand-alone versions.
With our set of professional digital video and motion graphic products, we strive to provide the market-leading, end-to-
end digital video, motion graphic and animation platform for our customers. To grow this business, we will continue to
market the advanced features, the cross-platform and cross-device capabilities, and the workflow benefits of this platform to
creative professionals and videographers in the film, broadcast, corporate and event videography market segments. We are
also enhancing our Flash Media Server solution to deliver the highest quality video streaming capability, and we are working
with partners to deliver integrated video systems and video delivery services. With broad adoption of Adobe Flash Player and
its high-quality video playback features, we will continue to work on advancing our seamless video authoring-to-playback
workflow capability for those wishing to provide a rich video experience on the Web and to mobile devices.
To further our initiatives in digital video and motion graphics, we are extending our leadership position in Web video by
enabling the delivery of HD television quality and premium audio content through the Adobe Flash Player. With new
support for H.264 standard video (the same standard deployed in Blu-Ray and HD-DVD high definition video players) and
High Efficiency AAC audio support, as well as hardware accelerated, multi-core enhanced full screen video playback, we
believe we can improve customer workflows by enabling the creation and repurpose of high-quality Web video content. We
also intend to release a generally available version of our new Adobe Media Player which enables viewers of video to enjoy
content from broadcast television and Web video providers, giving them control to watch their favorite shows both online
and offline in an engaging, customized video experience. We plan to work closely with partners who will support and offer
solutions based on the new player, that will help enable new ways to brand, distribute, monetize, protect and measure media.
In addition, as the number of hobbyists desiring easy-to-use video editing solutions grows, we intend to enhance the video
editing and DVD creation capabilities of our Adobe Premiere Elements and Adobe Premiere Express products for the sharing
of digital video memories.
With our Scene7 solutions, we intend to market their capabilities to help customers automate the production and
availability of rich media experiences, including zoom, dynamic sizing, personalization and interactive dynamic product
catalogs. In addition, we believe Scene7 will help Adobe build out a robust Internet infrastructure, allowing us to further
develop Scene7’ s brand-name customer list and accelerate the online availability of Adobe technologies used by millions of
creative professional and hobbyist users.
Creative Solutions Products
Adobe After Effects Professional—software used to create sophisticated animation, motion graphics and visual effects
found in television broadcast, film, DVD authoring and the Web; provides 2D and 3D compositing, animation and visual
effects tools, as well as advanced features such as motion tracking and stabilization, advanced keying and warping tools,
more than 30 additional visual effects and additional audio effects.
Adobe Audition—a professional audio editing environment designed for demanding audio and video professionals;
provides advanced audio mixing, editing and effects processing capabilities.
Adobe Creative Suite Design Premium—an integrated software solution that creative professionals can use as a platform
for print, Web and mobile content publishing; combines Adobe Acrobat Professional, Adobe Dreamweaver, Adobe Flash
Professional, Adobe Illustrator, Adobe InDesign and Adobe Photoshop Extended technologies with file management and
integration technology called Version Cue, a navigational control center called Adobe Bridge, a new feature called Adobe
Device Central which allows users to produce innovative and compelling content for a broad range of mobile phones and