Adobe 2007 Annual Report Download - page 21

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21
Print Publishing Opportunities
In addition to the market opportunities and our businesses discussed previously, we offer a variety of products and
solutions which address many different and unique publishing market needs. Our Print Publishing Business Unit focuses on
these solutions which address the diverse customer needs in markets such as technical document publishing and
communication, business document publishing, CD-ROM publishing, eLearning solutions, on-line help systems and
typography.
In fiscal 2008, we will continue to support these offerings to meet the diverse needs of each product’ s user base. In
addition, we believe there to be an opportunity to enhance some of our offerings, particularly in the technical communication
and eLearning markets, through a comprehensive offering of several of our products to provide a complete end-to-end
solution. To that end, in late fiscal 2007, we released the Adobe Technical Communication Suite which includes
technologies such as Adobe FrameMaker, Adobe RoboHelp, Adobe Captivate and Adobe Acrobat 3D. Through this new
suite, we believe we can help customers improve their workflows – especially for authors of eLearning content who want a
single solution to meet their content creation needs.
Print Publishing Products
Adobe Authorware—a rich media authoring tool used to develop caption based eLearning on Windows and Macintosh
based platforms; use of the product ranges from creating Web-based tutorials to simulations incorporating audio and video;
applications developed with Macromedia Authorware can be delivered on the Web, over corporate networks or on CD-ROM.
Adobe Captivate—enables users to create interactive demonstrations and software simulations in the Flash file format;
records users’ actions in any application and instantly creates Flash simulations with visible and audible mouse movements;
the small file size and high resolution make Adobe Captivate simulations and demonstrations easy to publish online or burn
onto a CD for use in training, sales, marketing or user support; often used in combination with Acrobat Connect, Adobe
Captivate provides a robust technology solution to bring understanding and retention to the end users of rapid training and
eLearning solutions.
Adobe Contribute—an easy way to update, add and publish Web content; non-technical business users can make
changes to intranet and Internet Websites while automatically maintaining site standards for style, layout and code; also
enables content providers and Web professionals to save time and streamline the Web-content maintenance process.
Adobe Director—a tool for creating professional multimedia content that combines images, text, audio and video into
presentations and interactive experiences; for Websites, it provides users with the ability to deliver multimedia content that
supports three dimensional images and animations for use in various markets, including education, games and commerce;
also enables the creation of fixed-media content for CD titles and DVD titles in the entertainment, education and corporate
training markets.
Adobe Font Folio OpenType Edition—contains more than 2,200 typefaces from the Adobe Type Library in OpenType
format, offering a complete type solution for print, the Web, digital video or electronic documents.
Adobe FrameMaker—an application for authoring and publishing long, structured, content-rich documents including
books, documentation, technical manuals and reports; provides users a way to publish their content to multiple output
formats, including print, Adobe PDF, HTML, XML and Microsoft Word.
Adobe JRun—an application server based on the J2EE specification; integrates with our development tool offerings and
is used to deploy applications for functions such as online banking and customer service.
Adobe PageMaker—software used to create high-quality documents simply and reliably with robust page layout tools,
templates and stock art.
Adobe RoboHelp—an authoring tool used by developers and technical writers to create professional help systems and
documentation for desktop and Web-based applications; utilizes support for XML, PDF import/export, content management,
distributed workforces, team authoring capabilities, as well as JavaHelp.