Adobe 2007 Annual Report Download - page 20

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20
services, as well as a new creative application that we believe will improve the overall workflow among Web designers and
Web application developers.
Platform Products
Adobe ColdFusion—provides a server-scripting environment and a set of features used by organizations for building
database-driven scalable applications that are accessible through Web browsers and the Adobe Flash Player; built on an open
Java technology architecture and can be deployed on third-party Java application servers that support the J2EE specification.
Adobe AIR—new desktop client software which allows developers to use existing Web development skills (e.g. HTML,
AJAX, Flash and Flex) to build and deploy RIAs on the desktop.
Adobe Reader—software for reliable reviewing and printing of Adobe PDF files on a variety of hardware and operating
system platforms; when used with certain Adobe PDF files created with Adobe LiveCycle Reader Extensions Server, Adobe
Acrobat Professional or Adobe Acrobat 3D, Adobe Reader also can be used to enable collaborative workflows through the
addition of collaboration features built into the Adobe PDF file; these features include review and markup tools that normally
are not present in the standard Adobe Reader product.
Adobe Flash Player—the most widely distributed rich client software on PCs and consumer electronic devices, the Flash
Player provides a runtime environment for text, graphics, animations, sound, video, application forms and two-way
communications.
Adobe Flex Builder—an Eclipse-based IDE for developing RIAs with the Adobe Flex framework for either the Flash
Player or Adobe AIR; developers utilize Flex Builder to quickly build and deploy applications that are expressive, intuitive
and rich in interactivity.
Adobe Flex SDK—the developer tools for developing RIAs with Flex; developers use the SDK to compile and debug
MXML and ActionScript files into the SWF format that executes in the Flash Player; Flex SDK is licensed at no charge,
providing a commercial grade RIA development environment which competes with free open source alternatives.
Adobe Shockwave Player—a rich media player used for deploying multimedia content for use in Internet solutions
including education, training, games and commerce.
OEM PostScript Opportunity and Strategy
Graphics professionals and professional publishers require quality, reliability and efficiency in production printing, and
we believe our printing technology provides advanced functionality to meet the sophisticated requirements of this
marketplace. As high-end printing systems evolve and transition to fully digital, composite workflows, we believe we are
uniquely positioned to be a supplier of software and technology based on the Adobe PostScript and Adobe PDF standards for
use by this industry. We generate revenue by licensing our technology to OEMs that manufacture workflow software,
printers and other output devices.
In fiscal 2007, we maintained our OEM PostScript revenue through continued innovation with PostScript technologies.
In 2008, we plan to continue to enhance PostScript, and along with PDF enhancements, establish PDF as the standard for
variable data publishing and printing work flows.
OEM PostScript Products
Adobe PostScript—a printing and imaging page description language that delivers high quality output, cross-platform
compatibility and top performance for graphically-rich printing output from corporate desktop printers to high-end publishing
printers; gives users the power to create and print visually rich documents with total precision; licensed to printing equipment
and workflow software manufacturers for integration into their printing products.
Adobe PDF Print Engine—a new, next-generation printing platform that enables complete, end-to-end PDF-based
workflows using common PDF technology to generate, preview and print PDF files; allows PDF files to be rendered natively
throughout a workflow, providing performance benefits which include eliminating the need to flatten transparent artwork.