Adobe 2007 Annual Report Download - page 15

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15
• Process and data integration—With Adobe Flex, businesses can consolidate data and information, and align
processes to meet the unique needs of internal and external users. Automated process and data integration can
increase accuracy, improve efficiency and enhance customer service through faster response times.
To build and deliver enterprise-class RIAs, the following components are required:
• Adobe LiveCycle Data Services ES—an application that acts as the application and services intermediary between
LiveCycle RIA applications and the existing enterprise environment and/or Web services; easily integrating with
existing enterprise application servers, and leveraging existing resources and policies for functions such as
deployment, session management and security;
• Industry-standard Integrated Development Environment (“IDE”)—Flex applications can be built and tested using
Adobe Flex Builder or a third-party IDE such as Borland JBuilder, Microsoft Visual Studio and others; and
• Adobe Flash Player client—The Adobe Flash Player client runtime application provides the user interface to Flex
applications.
The other primary component of our LiveCycle ES solutions utilizes Adobe PDF documents which interact with core
business applications and integrate information contained in those documents into business processes. In addition to
capturing the necessary fidelity for electronic forms, Adobe PDF documents are “intelligent” – they retain the best
characteristics of paper documents, such as a familiar look, but add powerful business logic capabilities such as data
calculation and validation and automated routing instructions. In addition, arbitrary data (including XML-based data) can be
embedded inside of intelligent PDF documents for use or access in a business process. These features allow for more efficient
interaction with enterprise applications while still providing the ability for people to manually access and interact with the
data when necessary.
Our LiveCycle ES products leverage our Adobe Reader software—with more than 500 million distributed copies of
Adobe Reader, we have created a platform for extending high value business processes to a wide variety of end users. Adobe
Reader is available on the most common operating system platforms free of charge, including Microsoft Windows, Apple
Macintosh, Linux, various Unix-based platforms, and portable device systems such as Palm OS, Pocket PC and the Symbian
operating system for cellular phones. As a universal client, Adobe Reader enables users inside and outside the firewall to
interact with intelligent PDF documents on most platforms, including desktops, laptops, PDAs, mobile phones and kiosks,
regardless of the application used to author the document.
Enterprise Business Process Business Summary
In fiscal 2007, we generated record revenue in our enterprise and developer business with Adobe LiveCycle as we
continued to achieve strong adoption in targeted markets such as government and financial services. Our integration with
other software vendors’ platforms, especially those from SAP AG, helped to further drive adoption during the year—as did
adoption of Adobe PDF and Adobe server technologies in markets like insurance and life sciences. With our Adobe Flex
solutions, we also achieved strong revenue growth and adoption in key targeted markets during the year.
Enterprise Business Process Strategy
In fiscal 2008, we will continue to focus on offering more complete enterprise server-based solutions targeting the
document and RIA needs of governments and enterprises. We wish to help these customers develop and deliver self-service
and assisted-service Web-based applications that blend rich user interfaces and documents with data capture, document
collaboration and document generation capabilities that are easy to use. We strive to provide solutions which are customer-
centric and help the constituents of our customers work together on complex processes and bridge the digital and paper-based
environments, and do so by providing capabilities that are accessible by anyone, anywhere and on any Web-connected
device. We intend to provide such solutions directly through our consulting services organization, as well as together with
software partners such as SAP AG, and through global systems integrators we partner with that deliver comprehensive
solutions to their customers.
We will continue to focus our go-to-market efforts on markets such as financial services, government, manufacturing,
and life sciences and work to augment our sales model to include more systems integrator partners. We will also work to