Adobe 2007 Annual Report Download - page 18

Download and view the complete annual report

Please find page 18 of the 2007 Adobe annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 124

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124

18
Mobile and Device Solutions Business Summary
In fiscal 2007, despite the loss of deferred revenue due to purchase accounting adjustments made with the integration of
Macromedia at the beginning of fiscal 2006, we achieved record revenue results and strong unit adoption of our client
software on mobile and consumer electronic devices. As of October, 2007, our Flash Lite client has been installed on more
than 300 million devices worldwide – on over 430 different mobile handset models and over 140 different device models.
This success has been driven by hardware OEM relationships with companies such as Nokia, Sony/Ericsson, LG Electronics,
Motorola and Samsung.
In addition to key mobile OEM relationships we have established, we provide Flash Lite for Qualcomm BREW on the
Verizon network. This relationship serves to broaden the Flash Lite ecosystem in the United States, driven by the ability for
Verizon subscribers to view Flash based content on their BREW enabled handsets.
During the year, we also achieved strong unit adoption of our Flash Lite client on consumer electronics devices.
Customers have licensed our Flash Lite for distribution on devices such as the Nintendo Wii and the Sony PlayStation
Portable and PlayStation 3 devices.
Beyond client-based revenue, we have increased traction with our server-based solution called Adobe Flash Cast which
provides data-based services that major wireless carriers such as NTT DoCoMo offer their subscribers. In Japan, more than
13.9 million NTT DoCoMo subscribers have signed up for a Flash Cast based service. To broaden the penetration of Flash
Cast based services globally, in fiscal 2007 we announced relationships with Verizon (North America), Telenor (Europe) and
Chunghua Telecom (Taiwan) to deliver Flash Cast based content services to their millions of subscribers. These
relationships are in the various stages of trials and network certification. We have also introduced a new solution, Flash
Home, built upon the same client-server architecture that is in the early stages of marketing and business development.
Mobile and Device Solutions Strategy
In fiscal 2008, we intend to continue our focus on client-based OEM revenue from our mobile and device hardware
customers to drive revenue growth in our business. We also intend to deliver key new releases of client and server products.
We intend to work closely with carriers in key ecosystems to complete launches of our Flash Cast based services and to
leverage and extend our current offerings to them. Geographically, we look to expand our presence in markets such as
Europe, Japan, China and the United States. Our expansion will be driven by our own efforts, as well as those of key systems
integration, distribution and content partners that we have already signed agreements with, or those who we intend to partner
with.
Mobile and Device Solutions Products
Adobe Flash Cast—an offline portal solution that delivers highly personalized, easy-to-discover data services that are
viewed as “channels of content” from a mobile handset; built using the same client-server system as Flash Home, Flash Cast
enables operators to deliver an engaging, branded portal experience that can integrated with the home screen.
Adobe Flash Lite—a version of the Flash Player that helps mobile and consumer device manufacturers differentiate their
products by delivering Web based Flash content as well as video and interactive content to a broad range of devices.
Adobe Flash Home—an active, home screen solution to deliver rich, dynamic home screens consistently across a broad
range of devices; built as a client-server system, Flash Home combines customizable home screens with live data services to
provide subscribers with personalized and engaging experiences.
Adobe Mobile Client—a new version of the mobile runtime that helps mobile and consumer device manufacturers
differentiate their low-end, mass market devices with video and interactive content as well as Flash based user interfaces.
This new runtime is part of our Adobe Flash Home and Adobe Flash Cast solutions.
Adobe Reader LE—a version of the Adobe Reader specifically developed for mobile phones that renders PDF
documents on small-sized devices.