Ace Hardware 2013 Annual Report Download - page 9

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2013
GOAL
2012
5%
ACE HARDWARE 2013 ANNUAL REPORT
/
7
YEAR IN REVIEW
The story
2013 was a successful year across the board. Ace achieved record corporate performance, reducing
debt and improving equity, and total revenue was up more than 8% from 2012. But perhaps the most
exciting accomplishment has been the launch of Ace’s long-term, customer-focused strategy, 20/20
Vision, which is designed to grow the Ace brand, deliver store-specific, profitable growth and help Ace
retailers improve their stores’ performance.
Another requirement to achieve the 20/20 Vision is making sure stores have the right categories of
high-quality merchandise at competitive prices. The high number of store resets this year alone has
resulted in double-digit increases in gross profits in every category.
All of Ace’s efforts underscore two key values: humility and continuous improvement. It’s not
surprising, then, that Ace has been recognized for the seventh year in a row by J.D. Power
and Associates for being number one in customer service.
Looking back on 2013, Ace can truly say that owning helpful pays!