Ace Hardware 2013 Annual Report Download - page 17

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ACE HARDWARE 2013 ANNUAL REPORT
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15
Urban Conversion
Mazzone
Ace Hardware,
Brooklyn, N.Y.
A progressive urban retailer converts to Ace
Mazzone’s has been a family business
since Salvatore Mazzone founded his
store in 1950 in the Carroll Gardens
area of Brooklyn. His grandson, Matt, now owns
the business, which formerly was a True Value
hardware store and has converted to Ace.
Over the years Matt was a very high profile True
Value retailer, well known by all the retailers in
the Brooklyn market. With his conversion to Ace,
he plans to advocate for recruiting other stores.
He’s a visionary who knows how to connect
with his community, and his customers are
many and loyal.
Something that is a big draw for an urban
market is Mazzone’s dedicated outdoor area.
During the Halloween season, for instance,
Mazzone Hardware sells 40,000 pounds of
pumpkins on average. Mazzones also has a
thriving Benjamin Moore paint department, and
Matt purchases a million dollars worth of paint
product each year. He’s thrilled to now also be
able to offer the Craftsman line along with the
other advantages he enjoys as part of the
Ace family.
As one satisfied customer said, “Mazzone is a
great neighborhood hardware store. They’ve got
all the basic stuff you need but what really
makes this place great are the salespeople!
They are all so nice and helpful. Wonderful
independent stores like this are the reason
Carroll Gardens is a great place to live.
Thanks, Mazzone Hardware!