Ace Hardware 2013 Annual Report Download - page 19

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ACE HARDWARE 2013 ANNUAL REPORT
/
17
HELPFUL IN
EVERY WAY—
ACE’S PRESENCE
IN INDONESIA
Ace celebrates 18-year presence in Indonesia
With the theme “The Helpful Place—
Helpful in Every Way, Everywhere,
for Everyone,” Ace is celebrating their
18-year presence in Indonesia and will proudly open
their 100th store in mid-2014 with a new campaign.
From 100% cash back vouchers offered to the
first 100 customers to special displays highlighting
the top 100 products, Ace communicates a strong
message: 100% helpful, 100% of the time.
As part of the publicity efforts for this celebration,
Ace store associates nationwide have been
demonstrating their helpfulness by giving back
to the community through volunteer work in the
following ways:
• Landmark cleaning: Ace Indonesia stores
cleaned a total of 22 iconic landmarks
across 17 cities.
• Kerja bakti: Ace volunteers cleaned
mosques, churches, temples, and other
public facilities.
• Trees for Tomorrow: Ace Indonesia manages
a large tree plantation, hires local workers,
and helps the local economy. To date they
have given away 650,000 trees, with a goal
of giving away one million.
• Rupiah untuk Rumah: Ace stores in
Indonesia collect donations at cashier points
for Habitat for Humanity to build homes for
unfortunate families in Indonesia.
PT Ace Hardware was established in 1995 as a
subsidiary company of the largest commercial and
industrial supply company in Indonesia, opening
its first store in Karawaci, Tangerang in 1995. In
addition to gearing up for the 100th store milestone,
Ace Indonesia also has the largest Ace-branded
store on the planet.