Ace Hardware 2013 Annual Report Download - page 37

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ACE CARES
FOR KIDS
In-Store promotions for Children’s Miracle
Network Hospitals
One of the most powerful ways that Ace
raises money for Children’s Miracle
Network Hospitals is through donations
from its retailers and their customers. This year’s
in-store fundraising campaign, “Ace Cares for
Kids,” featured 2013 Ace All-Star Ellie Fontanetta
on special icons that were “sold” at the register
for a donation of a dollar or more, with 100% of
the money raised benefiting the local CMNH
in that community.
The Ace Cares for Kids icon campaign took
place in stores from July 1–31, 2013, and to date
retailers raised more than $478,000 for CMNH
across the country through donations and
events surrounding the campaign.
To recognize the extraordinary efforts of the top
fundraising Ace stores, the Foundation announced
the winners of the second annual Regional Store
Contest. The contest recognized the individual
store in each of five regions of the United States
who raised the most money through icon sales
and donations during the month of July.
• Central: Cypress Ace Hardware, Houston,
raised $7,288
• West: Clevenger’s Ace Hardware, Caruthers,
Calif., raised $6,749
• South: S&S Ace Hardware, Buford, Ga.,
raised $5,270
• Midwest: Olson’s Ace Hardware, Franklin
Park, Ill., raised $3,848
• East: Miller’s Ace Hardware, McMurray,
Penn., raised $3,563
AND THEN THERE’S
THE BUCKET PROMOTION!
The first CMNH Bucket Promotion was a huge
success. For a $5 donation to their local CMNH,
customers at participating Ace retailers received a
specially designed bucket and a 20% discount on
whatever they could fit in the bucket.
The 2013 event proved to be a success not only
for the Ace Foundation and CMNH, but also for
Ace retailers. More than 1,300 Ace retailers took
part last year, raising nearly $440,000 for CMNH
across the country. Retailers who participated
averaged a sales increase of 9% when measured
against the same period in the previous year.
Because the first CMNH bucket promotion
was such a local success, it will be ready for
the national stage in 2014, backed by national
TV and radio advertising.
ACE HARDWARE 2013 ANNUAL REPORT
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