Ace Hardware 2013 Annual Report Download - page 15

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20/20 VISION—
HIGH
ACHIEVEMENT
The first 20/20 Vision Pinnacle store
in the nation
Jim and Patty Perry purchased Selkirk
Ace Hardware in Oldtown, Idaho, in 2005
without any prior retail experience. Jim
had worked in the timber industry, while Patty’s
career was in business administration. “We
didn’t know what we didn’t know!” says Jim.
The Perrys credit their success to the training
Ace provided and the support they received
from their fellow Ace retailers, who consistently
challenged them to improve.
Selkirk Ace Hardware is an 11,400-square-foot
store serving a rural community of 24,000
residents. The store prominently features all the
key core hardware departments as well as a few
niches—sporting goods, firearms, fireplaces,
and an extensive outdoor greenhouse. From
the start, Jim and Patty wanted their store to be
a friendly, fun, comfortable place to be—“like
going to your neighbor’s.” Local involvement
includes customer appreciation days, December
shoppers’ nights, a booth at the county fair, and
hosting community fund-raising events.
One of Jim’s favorite sayings is, “If we are sitting
still, we are falling behind!” This attitude is what
drew the Perrys to the 20/20 Vision initiatives.
They were excited to sign on as Visionaries
and began working on their customized growth
plans. “We have appreciated such a systematic,
tailored approach to growth and profitability,
resources we would not have had access to
without Ace. Ace has our back, and it has
resulted in increased sales,” Jim says.
Jim and Patty Perry’s Ace store is the first
20/20 Vision Pinnacle Store, but hundreds more
retailers are following their lead, working hard to
live the 20/20 Vision!
20/20 Vision is Ace’s long-term strategy for retail growth.
Pinnacle Performance Retailing helps Ace retailers
improve their performance, yielding higher top-line
revenues, increased bottom-line profits, and improved ROI.
Accelerated Store Growth increases the number of new
Ace-branded stores and reduces the number of stores
that leave Ace or close.