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Review of Operations
Alongside V.Smile, the traditional ELPs,
ranging from infant toys to electronic learning
aids for older children, continue to sell well.
12 3
VTech Holdings Ltd Annual Report 200614
V.Smile Baby
VTech also announced the launch of
two important new platforms, the
V.Smile Baby® Infant Development
System™ and the V.Flash™ Home
Edutainment System during the London
and Nuremburg international toy fairs
in January and February 2006. V.Smile
Baby combines a colourful activity
panel with a receiver that hooks into
the TV, giving parents an innovative
way to help children between the ages
of 9 and 36 months to learn shapes,
colours and baby sign language. The
activity panel can also be detached to
provide stand-alone fun for the
very young.
V.Flash, meanwhile, is for children aged
6 to 10 years old. This is a video game
console that connects directly to the TV
to deliver educational video gaming,
MP3-quality sound, videos, 3D graphics
and real life images. It uses “ V.Disc” , an
exclusive CD-ROM based software, to
take children through exciting
environments and realistic video that
makes learning an adventure. The V.Disc
is protected by durable plastic jacket,
which is a proprietary VTech design.
Through the addition of V.Smile Baby
and V.Flash, the V.Smile range thus now
encompasses ages from 9 months to
pre-teens.
Alongside V.Smile, the traditional ELPs,
ranging from infant toys to electronic
learning aids for older children, continue
to sell well. The Group continues to
invest in new product development in
traditional range. During the toy fairs in
1 & 2 A new line of
interactive animal
character play sets for
toddlers, SmartVille,
was unveiled during the
toy fairs in early 2006.
3 The counter for the
V.Smile range at
international toy fair.
4, 5 & 6 Well designed
printed advertisements
in France, Spain and
the United States
respectively.