Vistaprint 2007 Annual Report Download - page 12

Lowest Price and Satisfaction Guarantees
We demonstrate our confidence in the quality and pricing of our products by offering an
unconditional lowest price guarantee on certain of our products and an unconditional guarantee of
customer satisfaction.
Our Growth Strategy
We are the leading online supplier of high-quality graphic design services and customized printed
products to small businesses and consumers worldwide. Our goal is to continue to grow profitably and
become the leading online provider of small business marketing solutions. We believe that the strength
of our solution gives us the opportunity not only to capture an increasing share of the existing printing
needs in our targeted markets, but also to address marketing services demand by making available to
our customers cost-effective solutions to grow their businesses. In order to accomplish this objective,
we intend to execute on the following:
Expand Customer Base
During fiscal year 2007, we expanded our customer base by approximately 3,000,000 new
customers. We acquire new customers through direct marketing using the Internet, e-mail, traditional
direct mail marketing methods and viral and word of mouth marketing. For English speaking markets,
our customer support services are designed to offer our customers a satisfying, rewarding experience
based on customer interaction with our customer service and design representatives. We believe that
this distinguishes the VistaPrint customer experience from the typical on-line, e-commerce customer
experience. We intend to constantly seek ways to facilitate and improve the customer care and design
process in an effort to convert a greater percentage of visitors to our websites into customers and to
generate additional repeat customers.
Address Additional Markets
We intend to target the following additional business opportunities:
‰Non-US Markets—For the fiscal year ended June 30, 2007, revenue generated from
non-United States websites accounted for approximately 32% of our total revenue. We believe
that we have significant opportunity to expand our revenue both in the countries we currently
service and in additional countries worldwide. In January 2007, we opened a marketing office in
Barcelona, Spain to focus on the expansion of our European growth initiatives. We intend to
continue expansion of our marketing efforts and customer service capabilities. In addition, we
intend to further extend our geographic and international scope by continuing to introduce
localized websites in different countries and languages and by offering graphic design content
specific to local markets.
‰Consumer—Although we expect to maintain our primary focus on the small business market, we
believe that our customer support, sales and design services, and low costs, are differentiating
factors that make purchasing from us an attractive alternative for individual consumers. We
intend to add new products and services targeted at the consumer market and we believe that
the economies of scale provided by our large print order volumes and integrated design and
production facilities will enable us to profitably grow our consumer business.
‰Strategic Partnerships—We intend to develop additional strategic relationships to expand our
marketing and sales channels. We have established co-branded or private branded websites
and web landing or splash pages with companies in a variety of industries. We seek to use
these relationships to market our products and services to customers of these other parties,
attract additional customers to our websites, and further promote the VistaPrint brand. We have
8