Vistaprint 2007 Annual Report Download - page 11

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matching design combinations from among over 70,000 high-quality photographic and illustration stock
images, thousands of layouts and templates, dozens of fonts and dozens of color schemes. Customers
can also easily incorporate their own uploaded photographs, logos or complete designs.
Wide Range of Graphic Design Options
Most customers use our web browser-based design and editing software to create personalized
materials. In addition, customers are able to upload their own designs to our system. Customers who
want us to perform some or all of the design work can contact our design service representatives, who
will provide custom designs.
Broad Range of Products and Services
We offer a broad spectrum of products and services for the business and consumer markets,
including:
‰business cards ‰announcements
‰brochures ‰calendars
‰data sheets ‰folded cards
‰envelopes ‰holiday cards
‰flyers ‰invitations
‰letterhead ‰magnets
‰logo creation ‰note cards
‰mailing labels ‰note pads
‰newsletters ‰sticky notes
‰presentation folders ‰return address labels
‰standard and oversized postcards ‰rubber stamps
‰mailing services ‰T-Shirts
‰design services
Automated Creation of Matching Products
Once a customer has created a design for a particular product, our proprietary software
technology can generate and display one or more matching products of possible interest to the
customer using the same design elements without requiring the customer to perform any additional
design tasks. For example, after a customer designs a business card, our systems can automatically
generate and display matching letterhead, envelopes, return address labels, magnets or rubber
stamps. A customer can add these additional products to his or her order with a single click.
High-Quality Printing
We use one of the highest quality commercial printing processes in the market. For print jobs in
quantities of 250 or more, we typically use state of the art 40-inch offset presses that normally are
employed only for long run print jobs, such as high end consumer goods packaging, in which quantities
of hundreds of thousands or more are produced. For smaller quantities, we typically employ
professional digital printing equipment. By employing principles of world class manufacturing, our
rigorous quality assurance systems are designed to ensure that we consistently deliver premium, high-
quality products.
Fast Design to Delivery Turnaround
We design, print, process and deliver multiple high-quality customized orders in as little as three
days.
Form 10-K
7