Unum 2013 Annual Report Download - page 11
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That’s why we invest first and foremost
in serving and educating our customers,
whether we’re making enrollment
processes easier and faster, simplify-
ing products and claims processes,
or expanding the options for doing
business with us online. Our drive to
simplify our business to make financial
protection benefits accessible to more
people extends across our businesses.
That work starts, however, with a
deep understanding of the needs of
our customers. To effectively educate,
serve, and expand the market, we
harness the power of data to help us
better understand and capture the
opportunities in front of us. Along
with that focus comes a significant
investment in digital capabilities and
outreach to consumers.
There’s no denying that consumers of
every age increasingly expect to be
able to do business online, and in
ways that are easy and customized to
their needs. We are working from a
position of strength, so we will continue
to do many of the things we’ve
always done well. But we are making
significant investments that will help
us find new and innovative ways
to grow our business and connect
with consumers.
UNUM 2013 ANNUAL REPORT / 9
“ Information technology is a key to
serving consumers and making it
easier for them to do business with
us. By connecting that technology
and the power of data from every
corner of our business, we can put
information to work to gain insights
and make strategic decisions as
well as provide better service to
our customers.”
Kate Miller, Senior Vice President
and Global CIO
“ A critical underpinning of our strategy
is technology that allows our people
to anticipate customer needs and
deliver outstanding service to them.
Increasing the flexibility, agility, and
simplicity of our systems will allow us
to quickly respond to market demand.
It’s exciting to see our progress in
building a more nimble, consumer-
focused environment.”
Chris Jerome, Executive Vice President,
Global Services