Unum 2013 Annual Report Download - page 10
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Making essential financial protection benefits accessible to more
people means constantly developing our understanding of consumer
needs and decision-making. Individuals are increasingly asked to
choose whether to enroll in benefits, and they are more often
responsible for paying for them. But the value of financial protection
benefits is not widely understood by most consumers.
8 / UNUM 2013 ANNUAL REPORT
Understanding and Serving Consumers