Unum 2012 Annual Report Download - page 6
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4 UNUM 2012 ANNUAL REPORT
will not change is our commitment to staying disciplined,
maintaining our financial flexibility and continuing to return
excess capital to shareholders.
OUR BRAND
In last year’s Annual Report, I said that our success goes
well beyond just financial results, and that we strive to be
a company viewed not just for its financial performance
but as a leader in our industry, in our communities and with
our employees. That continues to ring true today, and in
many respects defines our brand more than anything
else we do. From that standpoint, 2012 was perhaps the
strongest year we have had since I became CEO in 2003.
Consider that among other things:
• Our claimant satisfaction remains very high, and again
this past year we backed our commitment to customers
by paying more than $6 billion in benefits;
• Our customer and broker satisfaction results continue to
be extremely strong — indicating our close connection
to the marketplace;
• Our corporate reputation, particularly as viewed by our
customers, improved again last year to the highest level
ever for the company; and
• Our community and social responsibility efforts increased
again in 2012, including financial support, volunteerism
and sustainability initiatives.
Also, while it’s often difficult to measure, I believe that
we have elevated our stature as a leading voice for our
industry — both in the media as well as with our policy-
makers in the U.S. and U.K. These activities are important
if we are to further promote the value of the financial
protection benefits we offer in the workplace — not just
for the value they bring to individuals and their families
during their time of need, but also the impact private
financial protection insurance can have on the public
policy debates in both of our markets, as you will see
on the adjoining pages.
Nothing, though, is more important to our brand than our
people. They deliver on our commitments to our customers,
set a standard for giving back to our communities, and
of course deliver the financial results I touched on earlier.
I can’t thank them enough for what they have done, not just
in 2012, but consistently each and every year to support
the needs of all our stakeholders. Our people define our
brand and are our competitive advantage, and I am very
confident that, through their efforts, we can maintain the
momentum we have worked so hard to build at this
company and continue to deliver on our commitments to
all our key stakeholders.
Book Value Per Share*
9.1% CAGR
2008 2009 2010 2011 2012
$23.20
$25.69 $26.33
$20.84
$29.55
* Excludes AOCI.