Ubisoft 2004 Annual Report Download - page 18

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●Consumer studies constantly
on the increase
In order to better anticipate gamers' expectations,
Ubisoft is multiplying consumer studies in its main
markets. In this way the consumer viewpoint can be
taken into account during every major step in the
development and marketing of a new game. In addition,
Ubisoftanalyzes the way its brands are perceived to
successfullychannel their growth. In order to become
increasingly responsive in this area, Ubisoft has
cultivatedan expertise in on-line studies. This survey
methoddraws on representativepanels of gamers and
has become a mainstay of Ubisoft's customer-centric
approach. Direct contact with consumers also
continues to be important: face-to-faceinterviews as
well as the collection of on-the-spot reactions from
gamers in forums and at trade shows are a rich source
of information for Ubisoft.
acustomer-centric
approach
Ubisoft constantly seeks to offer gamers more,
and thus has put the consumer at the heart of
its strategy. Development, promotion, after-
sales service – this customer-centric
philosophy is visible at every stage, from the
creation of games to marketing.
million unique internet visitors monthly
5
Providing optimal
products and services
to consumers