Ubisoft 2004 Annual Report Download - page 15

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Ubisoft’s catalogue of titles. Originally youth-oriented,
then focused on hardcore gamers, it is expanding to
reflect the tastes of the increasingly wider public of
videogame players, becoming more mass-market in its
nature and more diverse in its offering. With a rich
palette of action/adventure, shooter and simulation
games, Ubisoft is both reinforcing its presence on the
strategy and massively multi-player on-line (MMO)
segments, and is actively developing sports, role-
playing games (RPG), and family-oriented license
titles.
As the installed machine base of today’s market shows
flourishing co-existence of multiple platforms, Ubisoft
makes sure it can draw on the abilities of its own teams
and partners to provide products for all major
supports. The company develops and commercializes
games for the PlayStation®2, Xbox®,GameCube™,
GameBoyAdvance®,Nintendo DS™, PSP™ and the
PC/Mac, and is working on a number of titles for the
next-generation home consoles of the three principal
manufacturers.
Through selective acquisitions and careful
management of financial and human resources, Ubisoft
has firmly established itself as a major publisher and
strengthened its position. It is handling the challenges
of the transition to resource-intensive development
smoothly and successfully. The group’s workforce has
been thoughtfully increased by 50% over the past three
years, during which profits quadrupled and significant
freecash flow generated. The company has thus shown
that profit creation and debt reduction are not
incompatible with investments in R&D.
The indispensable elements to succeed in the
videogame industry are clearly present, and in
particular a highly motivated and talented workforce,
the backbone of any actor in the field. All of the 3,000
collaborators work with one overarching goal – to excel
in their respective fields in order to contribute to the
success of their company.
UBISOFT’S POSITION IN THE MARKET
THE ACTIVITIES 02
13
UBISOFT > 2005 ANNUAL REPORT
And 1®Streetball
Anticipating trends
In less than 20 years of existence, Ubisofthas risen to the forefront of the industry, thanks to a strategy that
reflects the ever-evolving sector. The company does much more than adapt to the changing needs and
expectations of the market, it anticipates them. Innovation in both business and production have allowed
Ubisoftto reach where it is today – present in the hearts and homes of consumers – and to secure its path to
an even brighter future.