Ubisoft 2004 Annual Report Download - page 17

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15
UBISOFT > 2005 ANNUAL REPORT
Silent Hunter®III and the flight simulation Pacific
Fighters™, and in the Strategy category with the fifth
opus of The Settlers®.
●Reaching the general public
As the mass appeal of videogames continues to spread,
so do Ubisoft’s product offerings, tapping into the
trends and preferences of casual gamers. In the
upcoming year it will be entering the sports segment
with And 1®Streetball, the RPG segment with titles
from the Might & Magic®brand, and expanding its
family-friendly offering with games ranging from
Trollz™: Hair Affair to Open Season™, based on Sony
Pictures’ upcoming CGI film. The opportunities offered
by major Hollywood licenses such as the videogame
adaptation of “King Kong” are also seized, expanding
the reach and recognition of its products. With Peter
Jackson’s King Kong,Ubisoft will prove that high-
quality and innovative gameplay can go hand in hand
with a licensed franchise in the hands of the right
people.
●Multi-platform games
Console manufacturers are pushing the frontiers of
gaming with cutting-edge machines, both for the home
and on the go, and Ubisoft’s teams work closely with
them to make sure that titles can be available for
promising new consoles as soon as possible after the
machine’s launch. By bringing out a title onto multiple
platforms (home consoles, portable consoles and PC),
while ensuring that each version respects the
specificities of the support and offers novel features,
the company reaches an ever-increasing number of
consumers without a proportional increase in
production costs.
DEVELOPMENT STRATEGY
THE ACTIVITIES 02
creators
of brands
Brand creation is central to Ubisoft’s ambition to
provide innovative and immersive gaming experiences.
Whether revitalizing classics such as Prince of Persia®,
or creating new franchises such as Brothers in Arms™,
the continual development of original IPs is at the
forefront of its editorial strategy. The number of
brands that have sold more than a million units has
grown from three to eight in just four years, and
currentlyrepresent two-thirds of company revenue.
Ubisoft aims to create three new brands every two
years, expanding its catalogue to new market
segments.