US Bank 2010 Annual Report Download - page 11

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U.S. BANCORP 9
MAINTAINING OUR STRENGTH, SAFETY AND STABILITY
U.S. Bank’s diverse revenue streams and low-cost deposit base differentiate us from
many banks. They are ongoing strengths, and have been especially beneficial during the
economic downturn. Also, both will help offset pressure on future earnings resulting
from recent legislation and regulation restricting banking activities which impacted our
2010 revenue by more than $415 million. U.S. Bank’s position of strength makes us more
than able to manage the financial fallout of these new regulations.
Building
on a strong
foundation