US Bank 2001 Annual Report Download - page 17

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U.S. Bancorp
Local management. Local
decisions. Local involvement.
At U.S. Bancorp, we are deeply
rooted in the communities
we serve, and we recognize
that the best solutions come
most often from those who
are closest to the market.
Local Market Leadership
U.S. Bank markets are segmented
into Metropolitan Banking in large
urban areas and Community Banking in
smaller urban and non-urban locales.
U.S. Bank maximizes its ability to serve
our Metropolitan Banking markets
through the independent management of
our major lines of business. In Commu-
nity Banking markets, however, all lines
of business are offered and marketed
through branch offices. In every market,
large or small, our local management
teams make the decisions that most
directly affect their customers. Local
autonomy in resource allocation, com-
munity affairs, pricing and business devel-
opment enhances local market control.
Local Bank Boards
The best decisions and the best cus-
tomer service come from knowing our
markets and our customers. To enhance
our own management’s understanding of
local economies, critical issues, business
and public affairs, we have established
local bank boards throughout our markets.
The boards include local business and
civic leaders in addition to U.S. Bank
executives. The perspective of these board
members is invaluable.
Community Involvement
At U.S. Bancorp, community is
more than a location. Community is the
corporate spirit of accepting the role
as a facilitator for the people, businesses
and nonprofit organizations in our
markets to achieve their financial goals
and enrich their lives.
To that end, we provide both corpo-
rate and local leadership on issues of
community importance; we tailor our
products and services to our communi-
ties’ diverse needs; our local managers
are visible and involved in community
organizations and economic development
efforts; and we encourage and support
our employees’ ongoing volunteer efforts.
We believe that our success depends on
the vitality of the communities we serve,
and we bring together many resources to
help make possible economic, educational
and cultural development.
Through the U.S. Bancorp Founda-
tion, we contribute millions of dollars
back to the communities in which we do
business through charitable grants to
nonprofit organizations. We provide
critical financing for revitalization efforts,
job programs and affordable housing.
We sponsor the United Way at generous
levels to meet critical human service needs.
We sponsor a wide variety of amateur
and professional artistic groups; profes-
sional, college and high school sporting
events and teams; and neighborhood and
civic events. From the smallest towns to
the largest cities, U.S. Bancorp is an inte-
gral part of the fabric of every hometown.
Development Network
The U.S. Bancorp Development
Network comprises 35 geographically
based employee chapters with a common
mission —to promote the personal and
professional development of our employ-
ees, to provide networking opportunities
within our organization and to offer a
framework for involvement in commu-
nity service. Individual Development
Network chapters recruit public school
tutors and mentors from our employee
base, raise funds for many charitable
causes and community efforts, partici-
pate in various walkathons and races,
assist elderly residents with simple home
repairs and maintenance, build Habitat
for Humanity homes, and become
involved in other community services.
U.S. Bancorp Foundation
2001 Charitable Contributions
by Program Area
32% United Way & Human Services
28% Economic O pportunity
18% Arts & Culture
16% Education
5% Employee Matching Gifts
1% Miscellaneous