Toshiba 2008 Annual Report Download - page 9

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Notebook PCs
Toshiba wrote a new chapter in the history of the PC in 1985, with the commercial-
ization of the world’s first laptop. The Company created a new market, and led the
industry in combining portability, quality and usability, and in realizing enjoyable
and rewarding “wherever, whenever” computing. More advances followed: 1989’s
Japanese launch of the “dynabook” series, the world’s first notebook PC; 1996’s
groundbreaking “libretto,” a palm-sized computer; and 2004’s “Qosmio,” an AV note-
book PC rivaling LCD TVs in high-definition imaging. And those are just a few of the
many Toshiba PCs that have introduced innovative technologies to the world.
Worldwide shipments of Toshiba notebook PCs
exceeded 10 million units during FY2007, and cumula-
tive shipments now surpass 60 million units.
Going forward, the notebook PC market will con-
tinue to expand, and so will Toshiba, winning high
growth with competitive products offering cutting-
edge technologies and scale merit.
INNOVATION THAT REALIZES GROWTH AND CREATES
VALUE FOR CUSTOMERS AND THE ENVIRONMENT
Toshiba’s global notebook PC business rests on the
two pillars of differentiated and commodity products.
“AV Notebook PC” and “Thin & Light” are the guiding
concepts behind differentiated products. “AV Notebook
PC” integrate Toshiba’s latest cutting-edge features,
including support for high-definition images, incorpora-
tion of double tuners for digital terrestrial broadcasting,
and “REGZA” Link. With “Thin & Light,” we make the most
of our advanced technology and expertise to engineer
pioneering advances in miniaturization, integration, shock-resistance and spill-resistance.
The fruits can be seen in the release of thinner, lighter, tougher products.
The June 2007 launch in Japan of the environmentally conscious “dynabook
SS RX” realized the concept of “true mobility” with the world’s highest levels of thin-
ness, lightness and battery life, plus the world’s first solid state drive (SSD). Toshiba also
continues to lead the industry in commodity products with the release of high quality
notebook PCs.
Going forward, advances in high-performance processors supporting real-time
image processing, in power-efficient fuel cells, and in differentiated products
equipped with cutting-edge technology, will ensure that Toshiba continues to
deliver unsurpassed notebook PCs that create new value.
AV notebook PC with
advanced image processing
functions
“Qosmio” is the very first AV
notebook PC to integrate the
highly advanced “SpursEn-
gine™” image processor for
processing and recognizing
images. It offers users new
levels of pleasure and innova-
tion in using video content.
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