Toshiba 2008 Annual Report Download - page 40

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36
CSR Management
WE HAVE EXTENDED OUR FOURTH VOLUNTARY ENVIRONMENTAL PLAN
TO 2012, IN ORDER TO ALIGN IT WITH THE KYOTO PROTOCOL.
Toshiba Group‘s Fourth Voluntary Environmental Plan originally defined concrete tar-
gets and measures for products and business processes up to 2010. The March 2008
extension carries the plan forward to 2012, in alignment with the first commitment
period of the Kyoto Protocol, and defines new CO2reduction targets for eco-products.
Higher targets for enhanced business processes, including measures to save power in
semiconductor and LCD clean rooms, underline our commitment to counter global
warming.
TOSHIBA GROUP’S 1.5 MILLION TREE-PLANTING PROJECT AROUND THE WORLD
Toshiba Group has developed campaigns to create forests and to plant 1.5 million trees
around the world as part of its contribution to a better global environment by 2025, the
year that marks Toshiba’s 150th anniversary.
In Japan, we are involved in creating “Toshiba Forest” near Gotemba City in
Shizuoka, at the same time as cooperating in the cultivation of national forests and
maintaining the “Corporate Forest Toshiba (Ontake)” in Ome, the western outskirts of
Tokyo. We are also cooperating with municipal governments in Tochigi, Oita, and Kyoto
Prefectures, to promote the creation and upkeep of forests.
Outside Japan, the main focus of our tree planting is Asia, where we have many
business bases, and we also support programs in North and South America, Europe,
Africa and the Middle East. We are very happy to contribute to the global environment
by supporting tree planting through donations and voluntary activities by employees.
Factor
0
2
4
6
8
10
12
2000 2010 2025 2050
Create rich value
Ease environmental impacts of
economic growth
Respond to population growth
Environmental Vision 2050 Factor 10
Concrete Action Plan Target year to FY2012
Factor = Improved eco-efficiency
Eco-efficiency = Environmental impact
Value
1
2
5
10
Creation of
new values
Harmony
with the Earth
Creation of
new values
Harmony
with the Earth
Top of next page: Tree planting at Loess Plateau, China. Bottom: Tree planting in Ome, Tokyo
“Environmental Vision 2050”
Toward “People lead rich lifestyles in harmony with the Earth”