Toshiba 2008 Annual Report Download - page 36

Download and view the complete annual report

Please find page 36 of the 2008 Toshiba annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 116

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116

32
Business Review
Home Appliances Segment
Consolidated sales of Home Appliances increased by 25.4 billion yen from the previ-
ous year to 774.3 billion yen, on higher sales of air conditioners, refrigerators and
washing machines, mainly in overseas markets.
Consolidated segment operating income declined by 5.8 billion yen to 3.9 billion
yen, largely as the result of amendment of the Building Standards Law, declines in
prices for home appliances and industrial lighting, and increased costs involved in
restructuring domestic manufacturing bases.
We also streamlined group companies in the home appliance segment in April
2008, in order to improve management efficiency and accelerate decision-making.
In a major initiative, we introduced “eco style” as a new marketing concept cov-
ering all of our products in Japan in October 2007. We are leading the way in indus-
try efforts to reduce greenhouse gas emissions from homes, and aim to further
develop the home appliance business by manufacturing environmentally friendly
products.
TOSHIBA CONSUMER ELECTRONICS HOLDINGS CORPORATION
Home Appliances business
In FY2007, our product line-up covered a wide variety of home appliances: “Quie”
cyclone vacuum cleaners, recognized for the quietest operation; rice cookers with a
built-in vacuum pump; simple heat control IH cooking heaters; refrigerators with mois-
turizing functions; and drum-type washer-dryers with heat pumps. All of these products
saw good sales.
In order to boost competitive power in the refrigerator business, we transferred pro-
duction from Osaka Operations to a production facility in China at the end of Septem-
ber 2007. We also transferred refrigerator development and design to Aichi Operations,
which is positioned as our global product and manufacturing technology development
center for home appliances, at the end of March 2008.
Washing machine market share by unit sales
Over the four years 2004 to 2007, we maintained the No.1 share in the
Japanese washing machine market in unit sales.
Source: GfK Japan nationwide survey of leading electronic goods retailers
Toshiba’s position in the market